What website was advertised on before the game - Designing T-shirts with 4 names on them.?

I was just watching AFL show, before the game and I saw these T-shirts being advertised, where you could choose 4 different names to be printed going down the front of the shirt, to match your favourite football teams. For example, Lehmo had - Sam, Brad, Buddy, Hodgey i think...They gave out the website but I can't remember what it was. Can anyone remember? Thanks